Introduction

This Exhibition will obtain a huge advertisement & media campaign, to attract the largest number of investors and people interested in investing through Sukuk and investment funds. One of the best ways to display products and investment services is by offering a specialized exhibition includes all investment organization to facilitate the transfer of information and provide distinctive marketing offers.

The Media Campaign

There will be a substantial media campaign media campaign to introduce the exhibition, and it will includes the following:

First: Press releases

• A number of press releases will be published about the exhibition, the participants and sponsors, and capture the investors and economic specialists to visit the exhibition.

• also there will be daily reports and announcement in several publications.

Second: Press conferences

• Various of press conferences will be organized for the exhibition, to introduce the exhibition and define what the firms will offer to the visitors of the exhibition.

Third:  TV coverage

• There will be a huge TV coverage and a various of interviews via several of main programs in CNBC Arabia, Kuwait TV, Al-Watan TV, and other international channels.

The Advertisement Campaign

Newspapers Ads:

The advertisement campaign will begin before the Exhibition and it will be continued to the last day, (40) Ads will be published in a various of daily newspapers and in various sizes and colors.

Television Commercials:

(64) TV flashes will be displayed throw several of TV channels: Kuwait TV, Al-Watan TV, Funoon TV, and other satellite  channels.  (16 times in Kuwait TV) (16 times in Al-Watan T-V) ( 16 times in Funoon TV) as well as (16 times in Scope TV).

Radio Commercials:

There will be (8) broadcasted flashes which will be played on Kuwait Radio Station on various day times and this before and during the exhibition.

Out Door Ads:

An Out Door campaign for the mega Ads will be in a period of 14 days which contains (20) mega appearances in Kuwait City, and this campaign will start 10 days before the exhibition, sponsors logo will be placed in these mega ads in deferent sizes according to the type of sponsorship.

In Door Ads:

(240) TV flash will be displayed in the  Q Media network which appears in the co-operative supermarkets, and these ads will be distributed in 73 spots and will be showing on (361) screens in various day times before and during the Exhibition, and this is a fact of 60 times in one day, and the flashes will contains the name of the sponsor according to the sponsorship type.

Mobile Ads ( Bus Ads ):

A mobile advertisement campaign will be carried out via busses, 10 busses will be used to cover 5 territories, where the logo of the sponsors will be placed on the back of the bus.

(VIP) Invitations:

2000 VIP Invitations will be distributed to VIPs of political individuals, economists, socialists, businessmen and chairman's as well as number of investors.

Magazines:

An advertisement campaign via magazines like (Al-moasher, The Investors, Esdarat Estethmareya, Global, and more) also exhibition news and activities will be posted in various pages of those magazines in September, October and November.

Printed Posters:

There will be one thousand posters to be distributed on a number of malls, supermarkets, social places and firms.

The Exhibition Catalogue:

A catalogue will be issued about the exhibition and will include information and Ads of  the sponsors and participants, every firm will be entitled of a number of advertisement pages according to the participation type, and there will be 5000 copies of this catalogue which will be handed  to the visitors of the exhibition.

Honoring Ceremony:

The organizer will arrange a honoring ceremony for all the participants in one of the five stars hotels.

The Electronic Advertisement Campaign 

Short Messages (SMS):

A short massaging campaign will be sent to various people in most parts of Kuwait during the exhibition.

Internet:

• Advertising in the most popular search engines  (Google, Yahoo...).
• Advertising in economics websites.
• Advertising in local marketing websites.
• Advertising in the most popular social networks.
• Advertising in some of local newspaper websites.
• Sending an advertisement campaign via emails to 80000 email addresses:

 ------> 1000 to chairman's in the GCC countries.
 ------> 9000 to executives and decision makers in the GCC countries.
 ------> 70000 general email addresses.